25th march

25th march

Meet-up

Meet-up

Rethinking UX research

Rethinking UX research

Invite-only

Invite-only

Tomorrow's Product

Rethinking UX research - 25th March

Meet-up

Meet-up

Rethinking
UX Research

Rethinking
UX Research

Rethinking UX Research

How AI is reshaping the way we understand users

AI is rewriting the rules of how we build products.

Traditional UX research methods are being challenged. Interviews, testing, validation, all evolving under the influence of AI. The question is no longer if research will change, but how we rethink it.

On March 25th in the heart of Amsterdam, YouSir brings together SaaS innovators to explore the future of UX research.

Join us at Haarlemmerstraat for an inspiring afternoon of fresh perspectives, real cases with practical insights, and conversations that might just change how you approach research forever.

A small, Curated meet-up

An intimate gathering of carefully selected SaaS professionals, built for meaningful conversations and genuine connections.

Practical insights & Real cases

Concrete tips, real SaaS cases, and practical workflows you can apply immediately in your team.

Discussions & Drinks

Open discussions, shared challenges, and relaxed networking over great drinks and snacks.

Meet the speakers
Leading tomorrow

Meet the speakers
Leading tomorrow

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Bérangère Levy
Design lead at YouSir
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Bérangère Levy
Design lead at YouSir
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Paulo Oliveira
Innovation & Technology Manager at IKEA
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Paulo Oliveira
Innovation & Technology Manager at IKEA

The events program

The events program

17:30 — 18:00

Arrive & Food

17:30 — 18:00

Arrive & Food

17:30 — 18:00

Arrive & Food

18:00 — 18:30

Case study

Keynote by Bèrangére Levy

18:00 — 18:30

Case study

Keynote by Bèrangére Levy

18:00 — 18:30

Case study

18:30 — 18:45

Walking Dinner

18:30 — 18:45

Walking Dinner

18:30 — 18:45

Walking Dinner

18:45 — 19:15

Redefining the innovation and research process with AI

Keynote by Paulo Oliviera

18:45 — 19:15

Redefining the innovation and research process with AI

Keynote by Paulo Oliviera

18:45 — 19:15

Redefining the innovation and research process with AI

19:15 — 20:00

Drinks & Networking

19:15 — 20:00

Drinks & Networking

19:15 — 20:00

Drinks & Networking

Our location
The Posthoornkerk

The events took place inside this beautiful 19th-century church in the heart of Amsterdam.

For SaaS founders, CEOs and product leaders navigating what comes tomorrow.

For SaaS founders, CEOs and product leaders navigating what comes tomorrow.

Answers to your questions

Can I attend if I’m not invited?

This is an invite-only summit. Every guest is carefully selected to keep the group focused and relevant. Think this is for you? You can request an invite, we’ll review and get back to you.

How can I become an event partner?

We’re shaping the summit with partners who care about thoughtful product leadership. If you’re interested in partnering, reach out directly or check our partnership page to start the conversation.

Will sessions be recorded or live-streamed?

Nope. This is a live-only experience, so no recordings, no streaming. Just real conversations, in the room, where they belong.

Can I be a speaker at the meet-up?

Possibly. Speakers are mostly curated, but we’re open to ideas and especially from partners. Email leopold@you-sir.com with what you'd like to speak about, and we’ll reach out if it’s a fit.

Who is this event for?

This is for SaaS founders, CEOs and product leaders. If you’re building in an AI-first world, leading through change and thinking about what’s next, then this is your summit.

Where is the meet-up held?

Posthoornkerk, Amsterdam. Haarlemmerstraat 124. A stunning 19th-century venue in the heart of the city.

Can I attend if I’m not invited?

This is an invite-only summit. Every guest is carefully selected to keep the group focused and relevant. Think this is for you? You can request an invite, we’ll review and get back to you.

How can I become an event partner?

We’re shaping the summit with partners who care about thoughtful product leadership. If you’re interested in partnering, reach out directly or check our partnership page to start the conversation.

Will sessions be recorded or live-streamed?

Nope. This is a live-only experience, so no recordings, no streaming. Just real conversations, in the room, where they belong.

Can I be a speaker at the meet-up?

Possibly. Speakers are mostly curated, but we’re open to ideas and especially from partners. Email leopold@you-sir.com with what you'd like to speak about, and we’ll reach out if it’s a fit.

Who is this event for?

This is for SaaS founders, CEOs and product leaders. If you’re building in an AI-first world, leading through change and thinking about what’s next, then this is your summit.

Where is the meet-up held?

Posthoornkerk, Amsterdam. Haarlemmerstraat 124. A stunning 19th-century venue in the heart of the city.

Can I attend if I’m not invited?

How can I become an event partner?

Will sessions be recorded or live-streamed?

Can I be a speaker at the meet-up?

Who is this event for?

Where is the meet-up held?

Powering Tomorrow's Product

Powering Tomorrow's Product